Hawken and McDonough

This is a little reflection after I watched Hawken and McDonough's book and TED talk. First of all, both of them are professionals on their topics. And in the end, there are a lot of informations which I cannot absorb in just a few days. But I will present my views and some of the connections they have in this blog.

First, both of them are talking about the scarcity of resources. Even though they are on the same topic, the way they present their idea is totally different. Ignoring the fact that one of them wrote a book, and the other just had a speech, their content are quite different. Hawken is more...realistic. He pointed out the fact that no matter how much we save in our daily life, is it still not enough. Unless the corporations started working for the environment, there will never be a sustainable life. McDonough, in the other hand is more optimistic, and unreal in a way. He gave his audience "Hope". He educates us ways to save energy. For example, he talked about the green roof, which is something I'm highly interested in. He suggested the idea of planting vegetables on our roof, and from doing that, we are also giving our house one of the best installation ever. The topic of green roof really fascinates me. Since the beginning of last year, I started researching on green roof, and found many interesting facts on it. However, I don’t want to digress this topic, so I am not going to talk about my research on green roof.

Hawken also talked about something that I thought is very…interesting. He talked about how we should redesign some of the systems in our everyday life. By that, I mean hospital system. He said, during the process of going to the hospital, getting medicine…etc are using much more resources then we needed. I strongly agree with him. For example, I feel that all the paper advertisements are a form of waste resources. Why are we still reading paper advertisements when we have internet? Is it necessary to cut down that many acres of forest? Do you even read those advertisements? I guess it is very clear to you now; some of the “system” in our world is not really resource efficient.

I want to end my blog by one of the quote from Hawken. Sustainable businesses create objects of durability and long-term utility whose ultimate use or disposition will not be harmful to future generations. This will be my rule when I made it to the architecture business. I want to contribute to the world, do you?