Throughout our human history, people manipulate words to trick others into believing ideas or buying products. This is not something new, and we are all completely aware of this. When we hear or read something, we always ask ourselves whether this is believable or not. So, lets look at one of the most recent trend, organic products. A lot of the foods in supermarket have a special label on it indicating that it is organic. Now, like I said earlier, these labels could be phony. If a label indicates that it is free range, it might mean one thing, but if I didn’t tell you that, what does it mean?
First, Organic products make people think of lovely country side farms with vase boundless lands with animals running free and vegetables planted next to colorful flowers. Well, there are farms like that, and the meats from there have label that says free range. These animals run around the farm freely and eat non-pesticide grass. But these farms are not highly productive, and there are not many of those farms. Most of these farms are industrialized. The farmers are forced to work along side with chain markets so they could survive. And since they have to work with them, these farms are forced to give more products. In result, the animals are locked back into small tin blocks with less then an hour of sunlight’s every week. The only thing that is organic about these animals is the food they consume and their drug-free body. These meats only have organic label on it, no free range, but do you know that when you buy it? No, they hid the truth from you.
If you connect that with Enron, you can clearly see the connection. The industrialization of the organic industry is like Mark to Market accounting system. They both made up unreal images for their consumers/stockholders. Enron lies about their real income, and these farms hid the real image of these terrible farms.
To be honest, I feel very sorry for those farmers who are forced to industrialize their farms. They are just another victim of this capitalized world. For example, Earthbound, started off with 2 hard workingmen, and what happened. It is industrialized due to our culture. However, this doesn’t have connection to Enron. Enron is a business that is just way to greedy. They started small, but it is not their environment that forced them to expand, it is they. They forced themselves to expand. In the documentary film, Skillings said to his employees that what they achieved today is not enough. He said we could never get enough…
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